New York City Hotspot Brings the Magic Back to Fifth Avenue

By Christina Geyer

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Check your paper coffee cup and Danish at the door. Modern Holly Golightlys are rejoicing at the opening of Blue Box Café, Tiffany & Co.’s new restaurant on the fourth floor of the Fifth Avenue flagship in New York City. The cafe’s debut caused quite the stir: Reese Witherspoon hosted a holiday breakfast there; Martha Stewart popped in for the opening; starlets Olivia Wilde and Riley Keough cozied up in one of the restaurant’s Tiffany Blue corner booths; and seemingly every major fashion editor has Instagrammed their way through breakfast. 

Once you’ve absorbed the delicious sea of Tiffany Blue, take in the perfect menu of elevated country-clubby East Coast classics. For Breakfast at Tiffany ($29), there are croissants with honey butter and preserves; smoked salmon and a bagel stack topped with beefsteak tomato, red onion and capers; eggs are softly scrambled and garnished with shaved truffles and kunik cheese; buttermilk waffles are served with Catskills maple syrup; and avocado toast is topped with radish, nasturtium, sorrel, and sunflower seeds. For lunch ($39 for a starter and main course), there’s a Charles Lewis Tiffany CLT Club Sandwich; Fifth Avenue Salad with Maine lobster, avocado, grapefruit, and poppy-seed dressing; and a Fifty-Seventh Street Flatbread with fresh mozzarella.

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There is Tiffany Tea ($49), with Bellocq fine teas (a Chinese and Ceylon black tea infusion is The Tiffany Blend), finger sandwiches (cucumber goat cheese; herbed chicken salad) and sweets (Blue Box petits fours; chocolate ingot).

The opening of Blue Box Café comes as a smart move, as stores must now provide rich experiences for shoppers, not just intriguing wares. It’s one of many brilliant forays into the brave, new retail world led by Tiffany’s chief artistic officer, Reed Krakoff. The restaurant’s entrée coincided with the reopening of the renovated Home & Accessories floor (also on level four) and the debut of Krakoff’s cheeky Everyday Objects collection of home accessories — his first for the brand.

Tiffany Blue takeout cups are bone china in disguise; a sterling-silver bird’s nest cradles porcelain Tiffany Blue eggs; and crazy straws come in vermeil, sterling, and rose vermeil. The new fourth floor is also home to a baby boutique, sterling-silver hollowware, vintage books curated by Assouline, and a Tiffany fragrance lab. A Ronan and Erwan Bouroullec-designed light fixture hangs above the staircase; there’s a commissioned portrait of Charles Lewis Tiffany rendered with 8,000 painted screws; and another show-stopping light fixture surrounded by hand-drawn ampersands — a nod to the 180-year-old brand’s name and a motif of the new Home & Accessories collection.

Reservations, as you can imagine, are tough to secure — and you’ll want one, as the line for walk-ins has been known to wrap around the block. Book through Resy, with reservations available two weeks out.

This story first appeared on PaperCityMag.com. For more from contributor, ChristinaGeyer, click here.

 

 
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