Study Shows How Companies That Fly Private Perform Better

A great deal of my prior life was spent in the publishing and marketing business. I was obsessed with quantifying business results: which tactics worked best to move the sales needle: advertising (print or digital?), public relations, social media, email, sponsorships or events (spoiler: it’s a thoughtful combination of all of the above). As I was easing back into flying, I became intrigued with the question: Why do businesses use private aviation (either ownership or charter), and, what is the empirical data that proves its worth?

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